ITEM NUMBER: 7.11

CHAPTER 7: Administration

Management

CODE: Policy

COMPUTER ID: AMOM-11

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Title: Media Policy

Effective Date: 8/27/01

Authorized By: Library Board of Trustees

Date of Last Revision: 3/2009

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The Marathon County Public Library public relations program exists to promote community

awareness of library services, to increase public interest in and use of the library, to develop

understanding by the public of library services, and to enhance support
of the library and its role in

the community.



The following public relations policy has been developed to ensure that the public receives

consistent and accurate information about library policies, procedures, programs and services, and

to ensure that the best possible image of the library is presented to th
e public.



Media contacts:

Media inquiries which focus on changes to current services, announcement of new services,

budget, funding of capital or special projects, staffing levels, or othe
r library administrative

responsibilities will be referred to the Library Director.



Managers or their designee may promote library programs, services, and events to area media

including newspapers, radio, TV, and the Internet.



A copy of press releases sent for this purpose will be forwarded to the Library Director for the

administration files.



Managers can make calls to the media for the purpose of publicizing a program, event or service to

the public. Staff will notify the Library Director of media inquiries and of the publication or airdate for

the promotional piece.



Photos by the media:

When the media visits a library to take photos, the staff person will ob
tain the media person's name

and affiliation, request how the photo will be used, and when the photo will be published. The staff

person will notify the Library Director about the media visit as soon as
possible.



Printed Materials:

Managers oversee design and printing of fliers, brochures, newsletters, and other printed materials

and are responsible for the quality and accuracy of these promotional ma
terials.



A copy of all printed materials will be forwarded to the Library Directo
r for administration files.



See also: Photo Policy 8.04 a-b.